95% of skincare starts off wrong. Because you asked for it. Since humans began mixing ashes and grease to use as a cleansing media, the need to have better cleansers has not changed. Around the late 1970’s however the desire to innovate began to level off and by the mid 1980’s skin cleansers (liquid detergents, soap bars, and syndet bars)

Everyone has been convinced of the need for a topical moisturizer as a matter of physical need and proper skincare. About a zillion dollars have been spent by the industry to condition you psychologically, emotionally and mentally. It isn’t a conspiracy, or anything personal, moisturizing is strictly business. Well, don’t we really need that moisturizer? Ask yourself: as a matter